Post by account_disabled on Jan 9, 2024 23:33:27 GMT -7
Are you the one who transferred an entire Google AdWords account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results. Bing Ads is a completely different system with its own set of rules, and it is doesn’t matter how thoroughly you work inside your Google AdWords account – that won’t necessarily help you in Bing. As a Paid Search Specialist at WordStream, I work with many accounts and I hear all the time: “Do your work on AdWords and we’ll move it to Bing when you’re all done.” Yes, that is easy but it is not the right approach to utilize the different networks.
When I actually log in to Bing accounts I can see multiple mistakes which need to be improved ASAP. Mistake #1: Screwing Up the Settings Firstly, when you transfer an entire account you need to pay close attention to all your settings. Some features like geo targeting, custom shapes, and audiences would be not Whatsapp Mobile Number List applicable to Bing’s advertising platform. Your settings could be missed if Bing doesn’t recognize some of the AdWords features. Your ads might be shown to the entire population on every possible device in the United States or globally. Mistake #2: Ignoring Your Bing Search Query Report Secondly, check your Bing query report to avoid displaying for unrelated terms in Bing search.
Your Bing and Google search queries could be completely different, especially when you target broad, modified broad, or phrase match types. Google AdWords is more advanced when it comes to matching advertiser’s targeted keywords, ad text, and the landing page. In most cases Google can detect when the advertiser bids on a holiday trip to Washington DC and not a book about George Washington. Bing Ads is not so advanced yet when it comes to matching queries to the right ad or landing page and some search traffic from Bing could be completely irrelevant to your business. For example, we began to manage a client who sells lights and glow sticks for night clubs and partygoers.
When I actually log in to Bing accounts I can see multiple mistakes which need to be improved ASAP. Mistake #1: Screwing Up the Settings Firstly, when you transfer an entire account you need to pay close attention to all your settings. Some features like geo targeting, custom shapes, and audiences would be not Whatsapp Mobile Number List applicable to Bing’s advertising platform. Your settings could be missed if Bing doesn’t recognize some of the AdWords features. Your ads might be shown to the entire population on every possible device in the United States or globally. Mistake #2: Ignoring Your Bing Search Query Report Secondly, check your Bing query report to avoid displaying for unrelated terms in Bing search.
Your Bing and Google search queries could be completely different, especially when you target broad, modified broad, or phrase match types. Google AdWords is more advanced when it comes to matching advertiser’s targeted keywords, ad text, and the landing page. In most cases Google can detect when the advertiser bids on a holiday trip to Washington DC and not a book about George Washington. Bing Ads is not so advanced yet when it comes to matching queries to the right ad or landing page and some search traffic from Bing could be completely irrelevant to your business. For example, we began to manage a client who sells lights and glow sticks for night clubs and partygoers.